Experimental electronic hip hop duo H31R (pronounced heir/air) – composed of New Jersey producer/composer JWords and Brooklyn rapper/vocalist maassai – announce their latest release ‘HeadSpace’ on Ninja Tune imprint Big Dada. The album follows their exceptional debut release, 2020’s ‘ve·loc·i·ty’, which immediately caught the attention from Pitchfork, The Wire, Brooklyn Vegan, Okayplayer, Cabbages, Bandcamp and more. With the announcement, H31R share their first preview of ‘HeadSpace’ with their lead single “Backwards”, accompanied with a music video by Mike Weir.
Speaking on the music video for “Backwards”, H31R says, “Working on the visual for Backwards was a great experience and we're really glad to see our vision come to life after having the concept for so long. We got to both pay homage to creatives we admire and also create something new with it.”
Director Mike Weir adds, “When H31R approached me to do the video I was all giddy cause I loved the idea of making a video like The Pharcyde's ‘Drop’. I think we've made something special and I hope people out there enjoy it.”