NSG stand at the forefront of the UK homegrown music scene and are the most culturally relevant Afroswing collective on these shores. This year the trailblazing, East London six-piece of Ghanaian and Nigerian descent - made up of Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz - celebrated 10 years together by releasing their highly-anticipated debut album ‘AREA BOYZ
As the undisputed pioneers of the vibrant Afroswing genre, which has dominated charts and speakers over the past few years, the 19-track album shook the afro music scene and beyond. The tracks feature collaborations with exciting acts from across the world, such as Cameroonian-American breakout star Libianca and long-time collaborator JAE5 on the album’s new single ‘Tonight’, Nigerian music sensations Seyi Vibez and Odumodublvck, Ghanaian Hip-Hop act Sarkodie, French rapper MHD and UK homegrown acts Aitch and Tion Wayne.
With Executive production from 4Play and further production from the likes of BGRZ, Rise N Shine, Diztortion, Legendury Beatz and Steel Banglez, the album showcasex the group’s one-of-a-kind artistry and sound. Blending their signature fusion of laidback Afrobeats, UK and US Hip-Hop, tropical Caribbean inflections and Amapiano has helped them to garner a staggering amount of streams across their releases. NSG took over the summer with a sold out ‘Make Afroswing Great Again’ show at the Outernet, a globally viral rock version of their hit single ‘OT Bop’, a music video of the year contender for ‘NELLA ROSE’ and much more. With a UK Top 10 and a slew of Top 40 hits, AREA BOYZ has catapulted them even further internationally.